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Analytics & Conversion Optimisation

Optimize conversions with data-driven insights!

What we offer

Data-Driven Analytics & Conversion Optimization

Site Conversion Rate Optimization (CRO)

Turn more visitors into customers with a data-driven approach to Conversion Rate Optimization (CRO). We analyze user behavior, identify friction points, and implement structured tests to improve conversions, increase Average Order Value (AOV), and enhance the overall shopping experience.

  • Data-driven A/B testing with clear hypotheses to improve conversions and AOV.
  • Conversion optimization roadmap – starting with research, forming hypotheses, and implementing structured tests to validate changes that drive measurable results.
  • Optimized checkout experience using Shopify Plus Scripts and Flow for a frictionless and faster purchase journey.
  • Heatmaps and user behavior analysis to identify drop-off points and enhance store usability.
  • Session recording analysis to understand how users navigate your store and identify bottlenecks.
  • Personalized product recommendations and upsell strategies to increase revenue per visitor.
  • Form and checkout field optimization to reduce abandonment rates.
  • Mobile-first CRO strategy to ensure a seamless shopping experience across devices.
  • Continuous monitoring, reporting, and iteration for ongoing performance improvements.

Google Analytics (GA4) & Adobe Analytics Setup

Ensure accurate data collection and actionable insights with expert setup and configuration of Google Analytics 4 (GA4) and Adobe Analytics. We help you track key metrics, understand user behavior, and optimize your marketing efforts with precise data-driven decisions.

  • GA4 integration for Shopify with enhanced eCommerce tracking.
  • Adobe Analytics setup for advanced customer journey insights.
  • Tag Management using Google Tag Manager (GTM) for precise data collection.
  • Attribution modeling to analyze traffic & conversion sources.
  • Custom event tracking for critical interactions (add-to-cart, checkout, product views, etc.).
  • GA4 conversion funnel setup to monitor drop-offs and optimize purchase paths.
  • Cross-domain tracking for better attribution of multi-channel conversions.
  • Server-side tracking implementation for improved data accuracy and ad attribution.
  • Automated reporting dashboards for real-time performance insights.

Let's talk about your project.

Let’s talk about your project and bring your ideas to life! Whether you need a high-performing Shopify store, powerful marketing strategies, or conversion optimization, we’re here to help. Get in touch today and let’s create something amazing together!

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Get in touch with us today!

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Cortexic is a London based agency provides end-to-end Shopify solutions for Scalable Growth.
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